Lots of people eschew the smaller social network sites in favor of the big networks like Facebook, Twitter and Linked In. Yet before you hop on the Facebook bandwagon, let’s check a number of the positive aspects of smaller networking sites.
Go Where Your Prospects Are Online
The key to effective social networking online for business is to attend the networks where your customers socialize, conduct business, and network. If your consumers are all on the smaller networking site, talking to one another over a specific forum or message board, or hanging out over a popular website, go there.
Think it over compared to traditional media. If you’re selling a mass-appeal product including cookware, then direct television spots sound right. Everyone cooks or at best prepares food. That’s the reason why you see a lot of infomercials for products like microwave cooking products, George Foreman grills, pots, pans and similar items.
Yet a niche business like model train hobbyists wouldn’t fare as well through direct television spots unless these were chosen meticulously, say placed in a special on the History channel on the growth and development of the railroads. Why? Because although collecting model trains is a wonderful and popular hobby, it’s not really a hobby shared by everyone. For all interested in model trains, you can find nine individuals that don’t value them.
Your job as a marketer is to look for the 1 in 10 individual who wants – no, needs – the latest, greatest and finest model trains out there.
If we’re referring to social network rather than direct television spots, the analogy still holds true. Large sites such as Viral Magazine Site To Watch Funny Videos do enable you to interact with thousands of people worldwide. You may do this to network or out of curiosity. That’s all fine. But when you’re attempting to maximize your time and efforts using social networking for marketing, its smart to learn first in which the 1 person in 10 who needs and wants your product or service is hanging out. Go there, reach know people, and share messages related to your products or services.
Marketing Through Social Network Sites
What should you do to market your products or services once you’re over a social network? First and foremost, don’t jump right into your sales pitch. Nothing turns off potential customers greater than hard-hitting sales pitches before they’ve even gotten to know you.
Social network sites are first and foremost about networking. Like in person networking events, you want to meet, greet, exchange pleasantries and acquire to know people. Then and just then can you introduce items you sell or wish to promote. Don’t jump right to the sales hype before you’ve gotten to know someone. That’s about as obnoxious being a sexual come-on with a party when you’ve just met someone. Don’t you want to know on them first?
Decide Which One Perform Best
The last manner in which you can tell whether or not small social networks are superior to large social networks: test them.
Choose three of the favorite social networks. Choose one of many smaller social networking sites as one of the three. Now commence to cultivate your messages and relationships. Develop a beautiful profile and keep on message. Which works much better? Where are the leads provided by? One way to set up such a test being a direct marketing test of sorts is to make a unique URL for every social networking site profile and direct each URL in to a special landing page on the website. In this way, your web site dzffas will give you the response rate for the social media efforts.
The only method to really know which sites work best for your promotional efforts is always to test them. Get going today! There’s virtually no time like the present.