The right approach to grow your business using this powerful brand, audience and content-marketing tool We’ve been talking lately about how to improve your business marketing with Instagram. As opposed to what lots of people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are many people who promise to grow your Instagram followers through the thousands, but beware. The majority of them use fake accounts produced by bots to inflate your numbers. These sorts of followers have zero value. Actually, they can even be dangerous, wanting to steal your password or photos or infect you having a virus.

In accordance with the data security company Imperva, these bad bots make up 28.9 per cent of bots on Instagram. The simplest way to construct your Instagram followers is by being authentic in your logo and your audience.

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Listed below are 3 guidelines to help you get real Instagram followers:

1. Tell a tale with Hashtags – It’s great to apply your business name as a hashtag, but you need to think beyond that.

If you want to use your Instagram posts to have followers, use other hashtags that tell the tale from the image you’re sharing. You would like to start up a conversation when you’re sharing posts for things like:

• Events

• Promotions

• Contests

• Product launches

A good demonstration of a brandname that does this well is @Tostitos. They normally use the hashtag #GetTogetherAlready to persuade folks to obtain together and share their chips, and to use the hashtag when they share photos of the meetups.

By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is about photos, so many people think about the caption being an afterthought. Don’t forget about the image caption! You can generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.

Below are a few ideas that will help you build up followers on Instagram with your posts:

• Use questions in your caption. Write your question at the beginning of the post in order that people view it first.

• Get personal together with your post. Tell a tale about you, or the way your product helped or inspired someone else.

• Ask individuals to tag others. Asking individuals to tag three with their close friends or tagging someone these are grateful for brings other potential followers in to the equation.

A great example of a brand that does personal posts well is the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to coach the user on the plight of animals around the globe. Remember with regards to using Instagram posts to get followers, it’s all about being authentic. Don’t use questions in every single post or tell a private story that isn’t genuine.

3. Go Local – One of the best methods to build your Instagram followers is to obtain to know your neighbours! Whether you’re creating Instagram ads or desire to market your event in a specific area, you can see what’s going on in your area by going to the search page and clicking on the Places tab.

Enter the spot to view the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person in the event you like whatever you see. Hopefully, this will be the beginning of an organic interaction.

For example, if you offer life coaching services, you might type your local area accompanied by “entrepreneurs.” Local entrepreneurs may be looking for additional work and life balance or assistance with life goals or career challenges. Similarly, in case you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re hmcirt of the Instagram presence, then follow them.

These are some of the ideal way to build Instagram followers the right way: no bots, no shortcuts, just tried and true methods to engage together with your audience and turn them into followers!

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