The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas make money? That’s the key question.
Sometimes our minds settle into “sleep mode” and wanting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The better marketing ideas you draw through the better your odds of finding that golden nugget. There are numerous approaches to move Inventhelp Patent Information from grey to green matter. Here are some tips:
Don’t Leave Home Without One – Write it down! Regardless of how many ideas you may have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when a concept may surface. If you’re like me, away from pen may be away from mind!
One of the best tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you discover yourself without the way of writing it down, well…leave your voicemail.
Get the Right Environment – If you feel better in a quiet room make sure you start brainstorming in that setting. We have been often flooded with too much “noise clutter” within our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) away from telephone calls, emails and interruptions. Realize that quiet place and let your mind settle. Require a deep breath and clear the clutter, blow out your brain dust and tune in to the silence.
Some of your very best ideas surface within the strangest places. Yes, the shower is a good place. For some odd reason my mind works well in the shower. Perhaps it’s the positive ions or even the flowing water of the minor key of nature (most sounds of nature are in a minor key for you personally musicians). Granted, it may be hard to create down ideas within the shower, but for some odd reason ideas often flow using the water.
And once you find the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better in the morning plus some better in the evening. Some don’t think whatsoever but that’s another matter.
To me, my brain is sharper each morning. Once that cup of joe hits my neurons and mixes with many dopamine my mind is off and running. Thus, when it is ideas you will need, be sure to set aside focused time for you to jot down Patent Ideas in your time of peak intellectual alertness.
If you are on the other part and your brain tends to set with the sun, ensure that you capitalize on the “night person” benefits. One benefit of the night time owl personality is the fact that great ideas may come during the night, rest inside your sleeping brain, then upon waking they offer just the solution you were hoping to find. The saying, “sleep into it” has more benefits then we realize. Furthermore sleep encourage patience nevertheless it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is among the best brainstorming tools ever invented. Basically If I don’t have a whiteboard I think it is hard to consider, specially when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even if you are like me and your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board provides for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. In addition, ideas from a group meeting can be incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise as well as in-depth strategic marketing analysis is really a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at your workplace. You will end up surprised just how valuable a tool this erasable slate can become. And, if expense is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in many councilors there exists wisdom”. In marketing the same holds true. There exists just no replacement for objective filtering due to multiple minds taking a look at multiple ideas. The mass mind meld usually is most effective at the outset of the brainstorming process because a group of people can often generate rapid fire ways to start the process. Once the shotgun of thoughts, words and concepts is placed on paper or whiteboard, the entire process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction likewise helps with this particular process.
But bear in mind, it’s best to possess a team leader in this process. If you have nobody to direct the concept stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a goal in mind for your ideas. Consider, “what is the reason for these ideas?” Ask, “How can we provide you with new services or products from what we learn and discover?” And most of all, let the final results speak by themselves. The conclusion in the process may be different compared to the beginning so don’t be ynqnob to change, stop, drop or add new goods and services when the storm has ended. Brainstorming, like a storm, takes on a life of its own-so let Patent An Idea do just that.
Don’t Forget the Customer – The most effective products and services are customer driven, not company driven. Soliciting ideas from the website, comment boxes and concentrate groups are critical. As an example, one company I dealt with enjoyed a difficult time selecting an item color. So, a simple survey with 3 to 5 color choices along with a radio button selection interface was all we required to gain feedback from web customers. Because your internet site is working 24/7, let it get to be the way to obtain free researching the market. Getting a professional focus group marketing company may be cost prohibitive, so utilize calls to your current customers, website surveys and trade shows as being a supply of decision data. So try it out and go discover the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!