Earlier in 2013 Google presented its Penguin 2. and more recently the Penguin 2.1, which were targeting manipulative SEO techniques. This has struck fear in to the hearts of some webmasters as reports again surface on the internet of websites affected or penalized worldwide.
As affected businesses, or the SEO companies they engage, attempt to get over a Penguin penalty, many had resorted to either deleting bad links or having them disavowed making use of the tool Google provided. It becomes an irony given that the same companies had previously probably spent good money on link-building for SEO.
So on the backdrop in the Penguin updates, performs this mean that link-building should no longer be used as being an SEO tool?
Definitely not. While spammy backlink building will more than likely bring more harm than good stepping into the future, there are still a few thoroughly tested link building tactics that you simply can legitimately use to push your website (or those of your client’s) up the major search engines ladder towards greater visibility.
Here is a take a look at 4 backlink building strategies for SEO that also work today.
Anchor Text Diversification
SEO companies have long known about the effectiveness of anchor-text. Hence in order to offer their client’s website a greater increase in rankings in the search engine results page (SERP) for keywords highly relevant to their business, some SEO companies had previously focused on using keyword rich anchor text for link-building. Unfortunately for them, unnatural anchor-text profile became one of the targets of the various Penguin updates plus some sites that they had that previously ranked well were now penalized.
Today, most SEOs know the significance of ensuring they diversify their key phrases. If you are doing link-building all on your own, make sure you do it too. Make use of your brand, website address or even phrases like ‘Read more’ or ‘Click here’ to include variety to your key phrases whilst keeping them looking natural.
Get Backlinks from Websites with Clout
One of the primary challenges that individuals face in backlink building is finding link prospects. Should you be facing this problem, it is likely that you are currently not searching within the right places. Social media marketing platforms like LinkedIn, as an example, can present you with numerous link prospects. Look over the LinkedIn Influencers section to discover the top authority bloggers and attempt to get backlinks from their store to your website. You can do so, as an example, by providing them an excellent guest post their readers would like. And in case you are doing blogger outreach, make sure to approach only quality blogs. It doesn’t help to get links from spammy websites just to improve your number of links. Link-building is certainly one place where company you keep tells on you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites from which to get backlinks, additionally it is vital that you target local community websites that are based on your very own. This implies linking to websites which are topical and therefore are highly relevant to your industry. In the event you sell travel guides, it may be more worthwhile to get links from Lonely Planet or Frommers rather than a popular music blog.
To locate link prospects, simply look towards your vendors, business contacts or industry’s association. If their site is not spammy, inquire further to get a link.
Should You Can Afford It, Purchase a Blog That Gets Natural Links
If yours is definitely an authority site with plenty of naturally acquired quality backlinks, then single links may not help much along with your link-building efforts. It sometimes may make more sense to purchase out your blog (in your niche) that generates countless natural quality links and obtain their bloggers to work for you personally instead. If their bloggers are already well established within their field and also a huge following, they should do not have problems acquiring considerable amounts of natural backlinks to suit your needs through their usual blogging activities.
If you are a lesser business on a tighter budget, search for under-maintained blogs which were once popular and had gained a fair amount of natural backlinks. Contact the owners and inquire in the event you can buy them out. Then possess the pages updated to take the blog back to the glory days, worthy of its readership as well as the natural links it attracted. The main focus needs to be on quality azhigg from the blog instead of a link acquisition exercise.
Obviously you may link back in your site out of this blog, but only do this on pages which are relevant and in which a link improves the users’ experience. Avoid spamming the complete blog with your own links and avoid site wide links.
Alternately, you may attempt to win a link by assisting the webmaster update his content.
Follow these legitimate tips above and you must be able to sail through Penguin’s clutches while your competition continue to be struggling with link-building soon.