Social media marketing engagement is commonly the benchmark many marketers and businesses use to to measure their success. In general, it is a pretty broad category that can include many different metrics and variables. With so much social media marketing attention centered on Facebook, we wanted to discuss by far the most prominent statistic associated with the platform.
A basic feature introduced some time after Facebook began gathering popularity, the quantity of likes a page has quickly was a measure of popularity. It really works so well in my view because of the simplicity it gives you.
You just need for a person to click that little button and your numbers improve. It holds a tremendous amount of weight for large and small businesses alike. You’d be hard pressed to locate a marketer who said they didn’t want more likes on the page.
Since it’s so valuable and sought after, here are some simple ways to get the most from this feature and encourage people to like your page, posts, and Facebook content.
One of the simplest approaches to start building up your numbers, like gating requires targeted traffic to like your page before getting additional content or information. This can be by means of a download, special section on your own page, or just better information.
As an example, you can ask Facebook users to like your page to read the 10 Guidelines on how to Increase Social Media Marketing Engagement. They won’t see these 10 points until they are doing so, and because it is so simple, they are easily motivated to do it.
It really is called like gating because essentially, you are only allowing certain people in. By leveraging Facebook’s design, you are giving visitors more reason to like your page. They must complete a simple task and really for most it is not so hard to give a page a like.
The final results of a smart method of like gating can be rather impactful. Many pages and small enterprises see their numbers go soaring when this is achieved appropriately. Providing the right content to users and marketing it in a way which makes it seem exclusive and valuable really helps.
Like to Download
A standard incentive for like gating is the Like to Download approach. Musicians use this a lot to try and create a following on Facebook. Only when you like their page can you download some free songs. It’s pretty smart since they are likely willing to provide them with away for free anyways, but they are building their base at the same time.
There are many strategies to this as well. On our Facebook page we have a Free eBook designed for download. It’s the same one as our website, but since many people prefer browsing Facebook, we provide you with it there too.
To download it you need to like our page first. Much like how we require a message for visitors to have it off our website, we just are searching for something small in exchange.
Anything downloadable inherently seems more valuable since users cannot just look at it directly. That makes this kind of incentive to gaining likes a smart approach for some small businesses. They must have an offering consistent with whatever it is they may be setting up for download.
Service businesses like ours fit this bill since they don’t typically offer tangible goods anyway. Therefore, giving users a taste of the things they all are about is sufficient acquire a like, and hopefully their business in the future.
Like to get in the Promotion
If your business is considering running any kind of promotion, social networking can be a great way to market it. Encouraging your audience to stay approximately date with the information on the promotion on sites like Facebook and Twitter can really help create awareness to your brand.
When it comes to growing the likes you may have on Facebook, require entrants of the promotion to like your page. This really is essentially their way to enter and they will not need to do more. Its rather easy for you as well as them, helping increase your numbers.
We’ve discussed promotions before in depth, but for a small business they can range from a giveaway to a cash prize. Whatever it is actually, ensure your business increases its awareness online through social networking by leveraging the Facebook like.
These are generally just a few approaches to give your Facebook presence a little boost. Ideally, this can be coupled with organic growth on all your social networking sites by regular quality content being posted.
Possess a little fun every so often having a promotion, or releasing something exclusive for download. Might as well make the most of it too by requiring your audience to like your page first. Now they will able to stay informed zlisie everything your doing on Facebook.
Quickly you may have potentially transformed uninformed people on Facebook into potential customers who now know just what your business is about.