Like many of his peers within the late 1950’s, Ron Fraedrick dreamed of owning and operating an effective hometown business. Ron, a The Second World War Navy veteran, understood the dedication and sacrifices required to make a dream reality. So, with a passion to achieve success driving his efforts, he went about building the foundation for what is one of today’s leading Mexican fast-food enterprises.
After graduating from the University of Oregon in 1959, Taco Time Prices through the entire West selling petroleum products to some rapidly growing post-war economy. It was in Southern California which he first fell crazy about Mexican food and conceived the thought of feeding a different kind of hunger; one that involved preparing and serving his very own type of fresh, high-quality Mexican fast food for the hordes of hungry college kids back in his home town, Eugene, Oregon.
To fund his dream, Ron did what most young entrepreneurs should do – he mortgaged the family home and borrowed an additional $5000. Which was in 1959, as well as in 1960 his dream became reality as he opened his first walk-up TacoTime restaurant next to the University.
TacoTime CultureRon spent many evenings working on his secret seasoning and hot sauce recipes to produce an ideal taste profile. He would mix and measure just the right quantity of spices in to a 55 gallon barrel, rolling it around inside the car park to thoroughly blend all of the flavors, and then portioning the mix into paper bags. Later, when Ron opened his second restaurant, he purchased a electric cement mixer to offer mixing muscle.
For your take-away orders, the fresh made hot sauce was poured into little plastic cups, and then the staff would cap each having a tight-fitting lid. A tedious process, and one where Ron would engage his children’s support to perform anytime you can. In a nutshell order Ron had three local restaurants open that were all successful. The unique taste and success of TacoTime began to attract interest off their entrepreneurs seeking to duplicate Ron’s success.
TacoTime HistoryIn fact, that’s the tale behind the initial TacoTime franchised restaurant. A business acquaintance loved TacoTime food so much he teamed up with Ron to begin with franchising the concept in the Western Washington area. So, in 1962, just a couple of years right after the company’s initial debut, the first TacoTime franchise opened in Tacoma, Washington.
Throughout the next decade, 48 franchised TacoTime restaurants opened throughout seven western states. Since the 1970’s got to a close, the company supported over 150 locations. In 1978, Taco Time Hours Today was created when a franchise restaurant opened in Lethbridge, Alberta, Canada.
In the end of the century, some forty years looking at the humble beginnings in Eugene, Oregon, Taco Time International, Inc. supported 225 domestic locations and multiple locations in Canada. There are nearly 300 TacoTime restaurants in hkijdn in the United States and Canada.