On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by providing away pretzels for the eleventh consecutive year. With over 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute greater than 50,000 pretzels this coming year. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel Factory Restaurant to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the very first 100 customers in line with a card redeemable for a free pretzel every day through the entire month of May.
“Once we started handing out pretzels on National Pretzel Day, we didn’t realize what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking regarding the pretzel giveaway in January, and we know that the only reason we’ve been able to be successful as being a business is caused by their patronage. We celebrate the vacation to give back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of its own holiday. Through the time of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already enjoyed a knack for selling the knot-shaped delights. At age of 12, DiZio would ride his bike to a corner of Southampton and Roosevelt Boulevard to promote their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of 1,000 pretzels per day. After giving a cut towards the supplier, DiZio would pocket $100 and ride home.
In order to turn his pretzel stand into something much bigger, DiZio teamed up with college buddy Len Lehman in 1998 to create the very first Philly Pretzel Factory blueprint. Ever since then, the brand has grown from one location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states throughout the U.S., from Massachusetts to Florida on the East Coast as well as Nevada on the West Coast. The company is on pace to incorporate 25 new locations this coming year with franchise owners over the U.S.
“Although we have a huge presence throughout the Mid-Atlantic, we’ve been expanding our footprint into new markets within the last several years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day lets people in markets outside of the Mid-Atlantic to have interaction with this brand and taste our freshly baked pretzels.”
The company’s presence has become growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with lots of the brand’s newer franchisees possessing a link with the product back in the Philadelphia area. Now, Monaghan is hoping to fill out those markets with additional franchise prospects that want to delight their local communities owxape pretzels “served hot outta the oven.” Find out more about franchising opportunities here.
Philly Pretzel Factory offers consumers a fresh, satisfying snack with their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and contains grown into the largest Phillyconnection on the planet, feeding customers at 170 franchised locations spreading throughout the country from Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and in addition includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and many different mustards. These items can be found in a stand-alone bakery, transportation and entertainment venues, as well as in the nation’s largest retailer, Walmart. For additional info on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To find out about franchise opportunities, visit www.ownappf.com.