In the few years leading up to 2015, McDonald’s painted the photo of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s and its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events in the last year is finally hinting at warning signs of a McDonald’s turnaround, with system-wide sales having a roughly $350 million increase in 2015 and three straight quarters of comp sales increases at press time. Underneath the direction of CEO Steve Easterbrook, McDonald’s sought to develop two major consumer trends: easy customization and all-day breakfast. The Create Your Taste kiosk program was expanded to more markets, however the latter initiative of (a curated) daylong morning menu really shook things up. Even though it wasn’t rolled out until October, all-day breakfast helped fast food near me current location close 2015 over a high note.
While a lawsuit filed by the National Labor Relations Board over joint employer liability has elicited mixed reactions within the industry and beyond, the Golden Arches have made a concerted effort to emphasize its responsibility being a corporate giant in other ways. Earlier this coming year, it brought health-halo Cutie clementines returning to the menu, continued its Happy Meal Books program using a projection of reaching 50 million books by year-end, and raised buy employees at corporate locations. All the do-good hubbub culminates this month using its Olympic Kids Program, in which 100 kids is going to be front and center at the opening ceremony in Rio.
There’s a lot of fight left within the fast-food giant, without any doubt it will once more go for the gold.
Starbucks is definitely the industry’s chief overachiever. Never one to rest on its laurels and Frappuccinos, the coffee powerhouse continued to produce fresh LTOs-Halloween-themed “Frappula,” as well as Cherry Blossom and Caramel Waffle Cone drinks-while also beefing up its less saccharine offerings. After witnessing a twenty percent uptick in the overall iced beverage sales, Starbucks introduced a whole new cold-bar beverage lineup just over time for summer.
Novelty beverages notwithstanding, the international brand has poured considerable energy into enhancing its adaptability to suit as numerous meal occasions as you can. Last fall, Starbucks kicked up its convenience factor with all the nationwide rollout of Mobile Order & Pay, allowing customers to skip the line and place orders beforehand. Playing both size extremes, it announced intends to open the second Roastery location in a 20,000-square-foot facility in New York City City’s Meatpacking District while debuting its fifth express format store at just 635 sq . ft ..
While a number of the 17 million roughly customers who actively use Starbucks’ loyalty app were miffed in April once the company revised the app to award stars (credit) according to purchase amount instead of frequency, it seems like ‘Bucks is betting on other perks-points for producing mobile orders or using partner services like Lyft and Spotify-to maintain consumers cool.
The last year was tough for Subway. Not merely was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but in addition founder and fast-food pioneer Fred DeLuca died simply a month after the brand celebrated its 50th anniversary. The business went into a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, with its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for the count. During early 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Skilled professionals think this menu upgrade stands to do best against McDonald’s all-day breakfast as other brands scurry to locate their very own game changer. Subway also consistently emphasize its healthfulness by working to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colors.
As the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do so by way of a proposed “McWhopper” collaboration-Burger King did manage an impressive surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed an enhancement as the company continued to cull a small number of underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, however it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, as well as a Flame Grilled Chicken Burger may be menu innovations, but they’re not so not even close to the fare you’d expect in a burger joint.
By now it’s obvious that Taco Bell’s years-long success is anything but a flash in the pan. The top Mexican quick serve jumped a place on the QSR 50 and consistently find favor among younger consumers using its tongue-in-cheek humor and zany menu options such as the Quesalupa and Beefy Crunch Burrito. What’s new is its approach to ingredients. In the last year, the business has made commitments to only source cage-free eggs and to remove artificial colors and flavors, along with antibiotics.
The device bulked up with yet another 200 stores, but Taco Bell isn’t putting all of its (cage-free) eggs in a single basket. A year ago, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and in May the company unveiled four new upscale store designs using a special increased exposure of reflecting the regional community.
Usually neck and neck with Burger King, Wendy’s failed to keep up the pace and fell a spot in the rankings-however, not from insufficient effort. Before year, Wendy’s has worked to update just about any facet of its business, from founding its tech-focused 90° Lab and creating a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming with pop band American Authors for a special promo.
Couple those moves with the reality that Wendy’s AUV still outperforms the best five brands (save for McDonald’s), and the Freckled Lady might just create a rebound.
Dunkin’ is holding steady using its aggressive growth plan, totaling 1,125 new stores in just 36 months while pushing system-wide sales nearly $500 million in 2015. Next year it is going to enter Hawaii the first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the company can be supposed to stay true to its course.
Dunkin’ has additionally made impressive strides featuring its outreach; in December it became the first corporate sponsor in the newly launched National Women’s Hockey League (NWHL), and very soon after had become the league’s “official coffee shop.” Dunkin’ also tapped social networking celebrity Logan Paul to generate content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t boost your annual sales a lot more than $1 billion in a single year while keeping fast food restaurants near me obviously has not visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in The Big Apple was highly anticipated and well accepted and the company features a dozen more locations within the pipeline for your Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side with the help of a new salad for the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed in collaboration with Atlanta chef Ford Fry.